Using The AP Literature Essay Sample As A Guide

Using The AP Literature Essay Sample As A GuideUsing the AP Literature essay sample as a guide, students should be familiar with the basic elements of an AP Literature essay. What students need to do is practice these basic concepts before they begin their studies for AP exams. The better prepared they are, the better their chances of passing their AP exam.Knowing how to present a piece of literature can help students prepare for the AP Literature exam. They should remember that an essay consists of five parts. The introduction, the body, the conclusion, the supporting argument and the interpretation.Students should learn how to organize their thoughts in a logical order by first reviewing their writing skills. They need to understand the types of information they are writing about and what types of material they are allowed to use. An AP essay may not contain the kind of material required for college level writing. Understanding this helps them understand the requirements for the AP literature sample.Because AP literature requires students to describe or evaluate literary works, they need to become familiar with the conventions used in research and critical thinking. Students should review and understand literature theory as it relates to its intended audience. They should also study the literary form of the essay, including the three main genres and their different conventions.AP literature essay sample requirements require students to work on their writing skills. Some AP students are advised to use the AP literature essay sample as a jumping off point. In other cases, students may need to read or reread their AP literature essay by themselves before they take the exam.Writing is an important part of the AP course. It is an integral part of the syllabus, and it is presented in many ways. Students should learn to organize their thoughts into simple sentences, paragraphs and ideas. When they work on writing, they should write in a clear and concise manner.Writ ing fluency is another aspect of writing, which should be developed. Students should work on a regular basis to make sure they are able to deliver clear and concise pieces of work. They should also focus on grammar and spelling.Writing should be a skill all students master. Students must be able to express themselves in language that readers can understand. Good writing is critical to passing the AP exams.

The eNotes Blog The Good, the Bad, and the Gross Dark Origins of Our Favorite FairyTales

The Good, the Bad, and the Gross Dark Origins of Our Favorite FairyTales Were all familiar with at least some aspects of most fairy tales. After all, who hasnt seen a Disney movie complete with singing princesses and their trusty dancing spoons? To some, these stories are perfection and you dont mess with perfection. But alas, the original creators of these beloved tales werent thinking about singing teacups and whistling puppies.  No, these writers were a bit more, shall I say, Grim(m)? Rapunzel To start on the relatively tame side, we have the story of Rapunzel, the long-haired beauty held captive in a tower by a wicked witch, whos eventually  saved by a handsome prince. The original tale doesnt start all too differently except that  she isnt rescued the first time the prince comes by- in fact, the prince comes by a lot, and  ends up getting our girl pregnant (he doesnt rescue her though- shes fine up there, captive in her tower). At a certain point, as many of you know, it becomes difficult to hide a pregnancy. The witch, being of sound mind and good vision, realizes that a man must have been stopping by the castle and flies into a rage that culminates in chopping off Rapunzels hair (something of a scalping, actually) and banishing her to wander the wilderness  forever. But thats not all! Not satisfied with simple banishment, the witch plants a trap, throwing Rapunzels stolen hair over the balcony when the prince comes a-knockin. As soon as the  prince reaches the top of the tower, the witch pushes him back out the window, where after falling a great distance, he manages to survive, but has his eyeballs pricked out by rose bushes. Romantic! The Pied Piper Long ago, a town called Hamelin had a rat problem- a really big rat problem (the rats themselves may not have been big, but there were a lot of them). Being a responsible man, the towns mayor decided the rats needed to go,  and called upon the Pied Piper to lure the rats out of Hamelin with his pipe. The Piper says okey dokey and charms the rats out of the town and into a nearby river to drown. Now that was all well and good, but  for reasons unbeknownst to us, the mayor refused to pay the Piper as much money as he had originally promised. Understandably, the Pied Piper is upset by being stiffed of his fee. Not understandably, the Piper decides to exact his revenge by luring the children of Hamelin into the river and drowning them as he did the rats. On a historical note, it is believed that this story was written in an attempt to explain why so many children in this region went missing with great frequency. While its doubtful that children were actually lured to their deaths by a rat-charmer, the fact remains that there were a lot of disappearing children and thats concerning in and of itself. Well get to infanticide a little later. Snow White and the Seven Dwarves We all know Snow White, the beautiful stepdaughter to the kings jealous new wife, ends up banished to the forest to be killed. Well,  according to canon, the jealous stepmother was actually Snows birth mother, which is somehow a little creepier. Also  creepy: not only was the huntsman sent to abandon Snow in the woods  but he was also supposed to kill her, extract her liver and lungs, and bring the organs home for her mothers dinner. Nothing like a little cannibalism among family. Fast forward to the bit with the poisoned apple putting Snow White to sleep. Originally  the apple wasnt meant to  promote beauty rest, but rather a case of dead-ness. Fortunately for Snow White, she had a little magic and a lot of luck on her side. A prince miraculously discovered the beautiful girl and came to her aid. When  attempting to lift the girl, he did an  accidental Heimlich Maneuver and dislodged the apple. Somehow, in spite of being dead to the world for some time, Snow began breathing again and fell in love with her rescuer, immediately agreeing to marry him (does anyone else have problems getting dates?). At the wedding, the evil queen arrives, not realizing who it is that her prince is marrying (ignore the hints of incest). At the wedding, the wicked wench is forced into a pair of shoes that had been cooking over a fire and is made  to dance in the burning shoes until she literally drops dead. Cinderella The beginning of this tale is well known, save  for the fact  that instead of glass, the famous shoe was actually made of gold.  Where the story gets a little tricky is when it comes to the trying on of the gold/glass slipper. Of course, the prince searches the kingdom and doesnt find the proper foot for the slipper. Eventually he comes to Cinderellas house. Cinderella is pushed behind her stepsisters in their dash to try on the shoes. To understand the motive behind  their coming actions one has to understand  that since the prince has already been to every other house in the kingdom, the stepsisters have figured out that the shoe somehow belongs to Cinderella (they know that neither of them was dancing in slippers of gold/glass). And since they also know that their stepsister has smaller feet than they, the sisters decide to do something drastic.  They decide to cut up their feet- the oldest sister chops off her toes and the younger stepsister slices off her heels. While the shoes do end up fitting,  the dripping blood somehow tips off the prince that these are not actually the feet hes looking for. Eventually, the prince learns of Cinderella and has her try on the shoes, which of course fit perfectly. To end the tale, the prince marries Cinderella and the stepsisters are left with their dismembered feet and probably terrible balance. To add insult to injury, Cinderellas pet doves dive-bomb the stepsisters and peck out their eyes during Cinderellas wedding ceremony. Sleeping Beauty Like all fairy tales, Sleeping Beauty is a little messed up from the get-go. A  wicked witch puts a baby girl to essentially an  eternal sleep on her sixteenth birthday (I say eternal because shes doomed to sleep until her true loves kiss, but no one can  really fall in love with you when youre unconscious).  This was done all because she didnt get invited to this kids birthday party- and that could be because the king and queen were worried that exactly this sort of thing would happen. But I digress. I will give the newer version some credit for  leaving out the, for lack of a gentler term, sexual assault. In the first version of Sleeping Beauty, our heroine is alone and  asleep in a random room in the  castle (in this version, she isnt the princess, but the  daughter of a nobleman). During some wandering of the castle (we assume),  the king found her. When he  found he could not  wake the girl, he decided to have sex with her, and possibly a few times- Beauty gave  birth to two children while still asleep. In the end,  Beauty is only woken due to random circumstance; one of her children sucked  on her finger and inadvertently removed the magic splinter that was keeping her asleep. To his credit, the King was really happy when Sleeping Beauty awoke from her nap and decided he wanted to be with her. Of course, being married in the days before legal divorce made it difficult for him to be with Beauty, so he went ahead and boiled his wife to death. In all fairness though, his wife did apparently try to cook his illegitimate children for dinner a couple times without his knowledge, so  maybe  she had it coming. Hansel and Gretel The earliest hints of this tale start to appear  around the beginning of the Middle Ages and star not only an evil witch, but also her husband, the Devil. Like in many versions of the story, little Hansel and his sister Gretel are led into the forest to be abandoned by their parents. In this version, however, instead of finding a house of candy, they were lured into a house by a woman with promises of food and a warm place to sleep (stranger danger!). It all went  downhill from there when it quickly became apparent that there were no beds  for the kiddos to sleep on, but cages to keep them in while they fattened for the witchs husband (again, the Devil). It  seems that the Devil preferred his meat  raw, so when it came time to make the children into a meal, instead of cooking Hansel and Gretel, the witch instead planned to tie them to a sawhorse and bleed them to death. Nice. Gretel did not  know  how to climb aboard the sawhorse, so  when the witch attempted to demonstrate, she and Hansel tied the witch  down and slit her throat. During their escape from  the house, they were  chased by the Devil but thwarted his effort by crossing the river, because apparently the Prince  of Darkness cant  swim and forgot his floaties.

Huckleberry Finn and the Subject of Slavery

'Huckleberry Finn' and the Subject of Slavery The Adventures of Huckleberry Finn by Mark Twain was first published in the United Kingdom in 1885 and the United States in 1886. This novel served as a social commentary on the culture of the United States at the time, when slavery was a hot-button issue addressed in Twains writing. The character Jim is Miss Watsons slave and a deeply superstitious man who escapes from his captivity and societys constraints to raft down the river. This is where he meets Huckleberry Finn. In the epic journey down the Mississippi River that follows, Twain portrays Jim as a deeply caring and loyal friend who becomes a father figure to Huck, opening the boys eyes to the human face of slavery. Ralph Waldo Emerson once said of Twains work that, Huckleberry Finn knew, as did Mark Twain, that Jim was not only a slave but a human being [and] a symbol of humanity...and in freeing Jim, Huck makes a bid to free himself of the conventionalized evil taken for civilization by the town. The Enlightenment of Huckleberry Finn The common thread that ties Jim and Huck together once they meet on the riverbank - other than a shared location - is that they are both fleeing from the constraints of society. Jim is fleeing from slavery and Huck from his oppressive family. The disparity between their plights provides a great basis for drama in the text, but also an opportunity for Huckleberry to learn about the humanity in every person, no matter the color of skin or class of society they are born into. Compassion comes from Hucks humble beginnings. His father is a worthless loafer and mother is not around. This influences Huck to empathize with his fellow man, rather than following the indoctrination of the society he left behind. In Hucks society, helping a runaway slave like Jim was the worst crime you could commit, short of murder. Mark Twain on Slavery and the Setting In Notebook #35, Mark Twain described the setting of his novel and the cultural atmosphere of the south in the United States at the time The Adventures of Huckleberry Finn took place: In those old slave-holding days, the whole community was agreed as to one thing - the awful sacredness of slave property. To help steal a horse or a cow was a low crime, but to help a hunted slave, or feed him or shelter him, or hide him, or comfort him, in his troubles, his terrors, his despair, or hesitate to promptly to betray him to the slave-catcher when opportunity offered was a much baser crime, and carried with it a stain, a moral smirch which nothing could wipe away. That this sentiment should exist among slave-owners is comprehensible - there were good commercial reasons for it - but that it should exist and did exist among the paupers, the loafers the tag-rag and bobtail of the community, and in a passionate and uncompromising form, is not in our remote day realizable. It seemed natural enough to me then; natural enough that Huck and his father the worthless loafer should feel it approve it, though it seems now absurd. It shows that that strange thing, the conscience - the unerring monitor - can be trained to approve any wild thing you want it to approve if you begin its education early and stick to it. This novel wasnt the only time Mark Twain discussed the horrendous reality of slavery and the humanity behind each slave and freed man, citizens and humans deserving of respect the same as anyone else. Sources: Ranta, Taimi. Huck Finn and Censorship. Project Muse, Johns Hopkins University Press, 1983. De Vito, Carlo, Editor. Mark Twains Notebooks: Journals, Letters, Observations, Wit, Wisdom, and Doodles. Notebook Series, Kindle Edition, Black Dog Leventhal, May 5, 2015.

Bullying in schools Research Paper Example | Topics and Well Written Essays - 1000 words

Bullying in schools - Research Paper Example Some well-meaning ‘experts’ believe bullying is a normal part of social development and actually aids children in coping with overbearing, dominating types throughout their lives. I believe that bullying is a serious problem and not one to be tolerated. The outcomes of bullying can be very severe; from depression to suicide regardless of which role was played. Thankfully, because bullying behavior typically occurs on a recurrent basis, it can also often be identified and prevented easier and earlier than more deviant behavior in later years, perhaps with the result of a reduction in criminal behavior among adults. Studies looking into the naturalistic behavior of children on the playground indicate that those children who experience low acceptance levels among their peers tend to become bullies. Therefore, it becomes important for teachers to recognize the social structures developing in their classroom to be in better position to head off any dangerous behavior before i t gets out of hand. Intervention strategies can then be used to assist at risk children in learning how best to handle difficult social situations. Field studies have identified several groups with higher risk of bullying behavior as either the aggressor or the victim, which can help teachers in determining when and what form of intervention is appropriate. Barbarin, Oscar A. (November-December 1999). â€Å"Social Risks and Psychological Adjustment: A Comparison of African American and South African Children.† Child Development. Vol. 70, N. 6, pp. 1348-1359. Oscar A. Barbarin, PhD earned his degree in clinical psychology at Rutgers University and finished post-doctoral work in social psychology at Stanford. He is President of the American Orthopsychiatric Association, a Fellow in the American Psychological Association, a Senior Investigator for the Frank Porter Graham Child Development Center at the University of North Carolina and was named the L. Richardson and Emily Preyer

Most people believe they directly and completely perceive the world Essay - 1

Most people believe they directly and completely perceive the world that surrounds them - Essay Example It is the very sense that causes us to come up with innovative things and creative ideas. Often, we come across illusion images concentrating upon which for some time, we acquire the image in our eyes that we retain for some time, though there are none other than biological reasons behind this. The images are reflected against plain white background for a matter of seconds. As we see around after that, the memory of the image fades away. Contexts in which stimuli are experienced greatly affect human perception and remembrance of those stimuli. This was confirmed in a research conducted by Palmer. In his study, Palmer first made the research participants see a kitchen scene, and the participants were immediately then shown a loaf of bread, a drum and a mailbox (Sternberg, Mio, and Mio 112). Later when the participants were asked to memorize the things they were shown, all of them remembered the loaf of bread much better than the other two things because the loaf of bread was consistent with the context that the participants were originally shown. Taking the results of this research into consideration, it can be safely said that human perceptions of things are determined by the contexts in which they experience the stimuli. The doctrine of constructivism makes a lot of emphasis upon the meaning. Constructivism, is in itself a theory that revolves around learning. The main idea behind the doctrine of constructivism is that an individual constructs knowledge on the basis of his/her mental activity. The doctrine of constructivism considers learners as the organisms that actively seek knowledge and meaning. Initially, meaning is constructed in such a way that its relationship is very weak with reality, like the mindset of children, who are in constant phase of discovering the world and perceiving it. However, with the passage of time, as an individual gains more and more experience, the concepts become

Development of Education in the UAE

Development of Education in the UAE UAE social development is heading in the right direction. Education and its development is one agenda that top the lists of UAE government, be it development of primary, secondary, and higher education. The attempt of this paper thus, is to trace the theme of development of education in UAE. The methodology undertaken focuses on the primary and secondary resources as defined. Structurally this paper is organized to brief the purpose of the research, followed by subject matter issue, the research questions and literature review, as a step to reach an analysis to the core subject matter in relating to the discussion and finally its conclusion. . Introduction Knowledge as one basis of human life is an important aspect. But how does one acquire knowledge? We can readily agree that education is one factor of it Education in the contemporary context is very vital. A lot of talks in recent time among global leaders and educationist also have gone at length to emphasize the need of education as one basis of human life and growth. Debate surrounding the development of education in many nations around the globe also is one heated theme. As we take a leap towards knowledge economy, the need and requirement of education cannot be sided apart. As human, we have the capability to learn. However, in that regard education also plays a bigger role in the society to impart the learning process. This is where we can begin our arguments encompassing the subject matter and the theme in general encompassing education and its developments. Summing it all up, education and the role that it plays in the society today is very crucial. However, factor surrounding the same is that proper facilities and infrastructure also have to be met with as far as fostering quality education is concerned. The state machinery also requires a through look into the matter of such great importance to facilitate a process that is meaningful and feasible to expand the realms of education and its reach among people. Purpose and objective of the research The purpose and objective of this research in particular is to take an analytical look into the theme encompassing education and it developmental phase in the society today. Together with it, reason behind the study also is to have a better understanding on the theme of education primarily as one factor to take an in-depth analysis that limits itself to the development of education in UAE. Thus, to simply the objective and purpose of this research, it would be prudent that the following is also highlighted: To have a better and deeper understanding on the topic of Development of Education in UAE in recent time. To emphasize on the study and research encompassing how education machinery works in UAE. To understand the educational system and infrastructure in UAE, when it matter to primary, secondary and higher education process and its development. To know about the different aims and objectives of Education policy and the machinery of educational development phase in UAE in the contemporary context. Most important objective was the experience and learning objective that can be garnered by doing a thorough research on the subject matter, which we are of the opinion provides a basis for a better and deeper understanding on how the development of education in UAE is taking shape in recent times, which would otherwise have not been possible without undertaking this project. Subject matter issue The subject matter issue of this work limits itself on Development of Education in UAE. In that reasoning, we feel that there is no lack of issue to be identified. For example, UNESCO also have highlighted in the recent report that dates back to 2000 on the prospects and necessary change required to strengthen the UAE economy and to build a future of bright minds and solid leadership in the country. Not surprisingly, the report states that the UAE have taken a great and formidable stride as far as development of education in the society are concerned. In that respect the development of education in UAE also have made substantial progress to facilitate a foundation for basic education in the society and is machinery towards the ambitious goals of providing education for all. (WorldEducationFurum, 2000) From this analysis in parts, we can identify as where to reflect the basis of our subject matter issue. There is no doubt that education processes in UAE is heading in the rights direction. However, how far such progression is, or when it matter to the reality surrounding the development of education in UAE is still subjected to debate, which this paper and the attempt made herein is to identify the pros and cons of the development of education in UAE today, and in particular how the educational machinery in the state works. Research Questions Following the subject matter issue as briefed above, the research question that arises in that regard are detailed as follows:- What are the educational machinery and its developmental processes in UAE? What role did the UAE government played in the development of education in UAE? What are the measures undertaken by UAE government in making the education practices in UAE at par with global standards? What are the goals and objectives of the new organizational framework for the development of education in UAE? In that regard, how has the ministry of education and youth affair in UAE contributed to the ambitious goals of education and its development in the society? What are the roles played by private and public educational undertaking in contributing to the development of education in UAE? Finally, do the UAE and the society at large have proper educational facilities and infrastructure to be at par with global education standards that strives for quality, assessments, feasible learning environment of the student community from the primary level of education until the higher education level? Methodology To gather information about this project on the theme of Development of Education in UAE much of it has been gathered through electronic sources relevant to the subject matter that relates to the UAE and in particular to educational forums that discusses the topic. Literature reviews and study in that regard also is one crucial methodology undertaken to reach an understanding as far as education, the value attached to it and most importantly the development stage in the contemporary society today. Simply, the methodology undertaken for the study of this research is differentiated between primary and secondary methodology. Primary Research Methodology: Electronic sources that assisted in gathering information relevant to the subject matter analysis can be accorded as one primary methodology, which has been vital for in enabling the research to focus on the core of the subject matter. In those aspects, resource acquired includes news articles and reports. Together wit it, the questionnaire developed for the purpose of the subject matter is also one aspect of the primary research and methodology. Apart from it, forum for educational discussion such as the UNESCO reports that limits itself to UAE and its educational phase is also one aspects of the primary methodology. Overall, it can be sum up that the primary resource and information gathering in that capacity is to justify the facts that are salient to the subject matter, which to a great extent news reports have been feasible for the analysis overall. Secondary Research Methodology: For other secondary information, literature review related to the theme of the subject matter has been beneficial enough to provide a clear understanding as far as the subject matter concerns. Literature review also provided a basis to lay emphasis to the crucial issue surrounding educations and its processes in general, which further assisted to limit the analysis in crucial arena that reflects to UAE and educational development in that regard. Literature Review To begin with in this note, we are of the opinion that education is one significant factor and there are several noble goals attached to it. Above all, Plato, one of the most renowned Greek thinkers also asserts that the direction in which education starts a man will determine his future life. (Plato, 1996) This quote in particular gives a precise and clear impression as to why education is of valuable importance. When we begin to ponder on these thoughts and to limit our analysis on educational and its developments, we see that many nations around the globe today also stresses that education and its foundation in the society today is significant as a measure undertaken to strengthen the foundation of the nation and its future. As the contemporary society takes a leap and bound as far as growth and development is concerned, education and its developmental phase also find a place of representation in that regard. Many renowned personalities and leaders also have emphasized the fact that education is one tool of empowerment and a powerful tool indeed. To begin with in that regard, scholars also are of the opinion that schooling is unavoidably a moral enterprise, and its impact in that regard also is both intrinsic and extrinsic. (Pandey, 2005, p. 1). Driving home from this point in contention, we fully agree that educational facilities and learning environment that are fostered through schooling have a powerful impact on the morality of human and their behavior. This salient factor of education is the basis of analysis when we reflect from a social and cultural context. Together with it, many educationist who advocates the values of education also relates to the fact that education as one basis of it all in the cultural and societal realms provides a formidable foundation to learning, especially when it matter to embodied the aspects of self-esteem, community services, multicultural educations, civic education, etc to name but a few. (Pandey, 2005, p. 2) Hence, from this part of the analysis, we can derive as to where education finds its place of representation in the society today. It is not surprising that policy makers also take a great measure to address the value of education. That is why we see reason enough that measure and initiation undertaken for the development of education readily register with the society and policy makers who are aware that the value of education in the society also marked the foundation of empowerment of individuals and as well as the future of the society. The Development of Education in UAE As far as UAE goes, one important point to relate to the theme of the subject matter can be related to the latest reports available with Arabianbusiness.com in which it is highlighted that the president of UAE, Sheikh Khalifa bin Zayed Al Nahyan, also stresses the need of the hour is to formulate policies for the effective development of educational processes, which tops the Agenda of the government. (Attwood, 2010) In that essence we can emphasize as to where the basis of education and its development in UAE is progressing. As we are aware, the foundation of education system in UAE is already there. Take for example the fact that investment taken by UAE government and policy makers as far as education is concerned is impressive, either when it matter to the structure that gives importance to primary education, secondary education and higher, plus technical education, where the foundation of infrastructural needs and system machinery are all being met out. (UAEInteract) Together with it, what we can further augment the fact of educational development in UAE also can be related to the social development aspects of education in UAE. What the news reports highlighted is that since the foundation of the state of UAE way back in 1971, the UAE government have emphasized to showered greater importance and interest in the development of education in the society, especially the development of education system in the country. (UAEInteract, Investment in UAE education sector on the rise, 2010) Hence, on the basis of this report, we can relate as to where the development course of education in UAE is heading. The foundation and roots of educational system in UAE have been there since the emergence of the state way back in 1971. However, recent measure undertaken by the government to initiate programs such as free and compulsory education for all is also a positive step of the development phase, which showed in the way of the literacy rate that have shot up from 53.5% in 1989 to 79% in 2000. (ArabianCampus.com) Furthermore, the education system in UAE in particular also is structuralized to meet the standards of global education. Add to it, the basis of the educational system in UAE also is to meet the requirement of the society for comprehensive education starting from the primary level till the secondary level, as well as university education. What is crucial to note is that educational sector in UAE have blossomed tremendously as a measure to reach individuals in the society and their needs for formal education. (ArabianCampus.com) Discussion When we lay emphasis to the analysis above, we can drive home the idea that the development phase of education and its process also have taken a new leaf of life in the contemporary context. In that respects, discussion that follows also reflects the opinion of public in UAE as per the survey carried out by GulfNews.com surrounding the theme Money vs. education, which is interpreted below. As per the reports available with Gulf News relates, many readers in the survey undertaken viewed their opinion that education provide a foundation to be financially sound as well as to be educated. (Khan, 2009) Some other readers who participated in the survey also are of the opinion that money and education are both important. Yet the greatest response that has been reached among participants in the survey is that education is very important and most respondents are in favor of education as a factor to means to earn money. The adage knowledge is power also represents the responses of respondent. (Khan, 2009) Conclusion This study has been crucial to understand the salient aspects surrounding education, especially the matter of the theme that relates to Development of Education in UAE. Thus, what we can conclude is that education is very vital in today contemporary context. The measure undertaken by UAE government to facilitate formal education in the society and necessary actions undertaken to invest in the development of education is impressive. As we have highlighted above, measure undertaken by UAE government in context of educations, be it providing free and formal education, setting up infrastructure for educational purposes, investing and attracting investment in the private educational sector overall reflects what we can conclude as the development stage that have reached its pinnacle. Yet there is every reason to belief that a lot of development in other fronts is also required to be undertaken. Hence, setting the standards of education that emphasize on meeting the objective to be at par with global educational system is also crucial, given that today education emphasize on a global arena and plays a pivotal role for employment and empowerment.

Marketing Research Project

This is a proposal of marketing search project that is conducted by group A. Ben & Jerry is chosen as our search target company. In the first part of this proposal, you can find detailed background information of Ben & Jerry, which gives a rough description of its four â€Å"P† (price, promotion, place and people). In addition, it also covers several issues about the European ice cream market. The next part of this proposal is mainly discussing marketing management problems.You can find out Ben & Jerry‘s symptoms, suspected causes of its marketing management problems, Ben& Jerry’s actions and its consequences. Besides that, we listed several questions to help us analyze customers’ buying behavior and the main methods we will used in order to finish our survey. The schedule and sampling plan will give you a full picture of our project progress. Ben & Jerry’s Market Research Background Proposal 3 Plan of Approach BACKGROUND Market and Brand of Choice F or the Marketing Research project 2005/2006 we chose to do our marketing research within the ice cream industry, in the Netherlands.The Ice Cream industry in the United States developed rapidly; nowadays they have started to expand their market to other continents such as Europe and Asia. We can find so many international ice cream brands in Europe, especially in the Netherlands such as Haagen Dazs, Ben & Jerry’s, and Australian. Among the various international brands that are popular around the world, we are most interested in Ben & Jerry’s. We have noticed that Ben & Jerry’s is one of the most popular brands one can discover around big cities.Furthermore, we decided to go for Ben & Jerry’s because we will benefit by doing research in The Netherlands since Ben & Jerry’s is under the Unilever, which is part of the Unilever Group owned by the Netherlands-based Unilever N. V. and UK-based Unilever PLC, which is also one of the biggest consumer produc t company. Ice Cream Market Issues Sales of impulse ice cream are set to register positive value growth of 5. 5% during 2003, reaching a value of EUR 216. 8 million stimulated by good weather at the beginning of the summer season and dynamic impulse in terms of new product development and advertising.In volume, sales are expected to increase by 2%, indicating a marked preference for the higher value innovations introduced by leading manufacturer Unilever. Much of the growth are predicted to be driven by dairy-based impulse ice cream, which is the most popular product in the Netherlands with sales accounting for nearly 70% of total volume. Ben & Jerry’s Market Research Background Proposal 4 Plan of Approach Furthermore, the single portion dairy ice cream is expected to register higher value growth in 2003, at 8. %, which lead to improving the performance of previous years due to a combination of better weather and intense brand and product promotion. Important Issues about the Brand Ben & Jerry’s are using special characteristics for their brand that are simple to pronounce, recognize, and remember. The cow and green environment behind their logo is depicting their awareness of quality and benefits. Ben & Jerry’s tries to acknowledge their customers that they always use natural and fresh milk, always keep clean and green environment while producing their ice cream.To promote and to prove their mission, Ben & Jerry’s uses special slogan like â€Å"From Cow to Cone†, â€Å"Lick Global Warming†, â€Å"Organic Ben & Jerry’s†, and â€Å"50 Ways to Promote Peace†. Since Ben & Jerry’s target market is ranging from kids to elderly people (Family), they have to ensure that there is an existence of brand awareness in specific segments. For kids, they would be more interested in the ice cream packages or paper with their favorite cartoons, such as Disney’s characters or Warner Bros.For adults and elderly people, they would take into consideration more about the nutrition facts, taste, and low-fat ice cream. Thus, it will be more interesting for them to see â€Å"Organics, low sugar, or low fat Ice Cream†. Ben & Jerry’s are using brand extension to develop their brand. They have produced thousand of ice cream flavors under the name of one successful brand, which of course is â€Å"Ben & Jerry’s†. They have extended its brand to organic ice cream, original ice cream, scoops menu, bars original ice cream, single original ice cream, and single novelties with different choice of taste in each product.